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0;padding:0;list-style:none;display:grid}.principles__list li{border:2px solid var(--color-ink);counter-increment:principle;padding:20px;font-size:15px;line-height:1.5;position:relative}.principles__list li:before{content:counter(principle,decimal-leading-zero);font-family:var(--font-mono);letter-spacing:1.5px;opacity:.5;font-size:10px;position:absolute;top:12px;right:14px}.scaffold-notice{text-align:center;opacity:.4;margin:96px 0 0;font-size:10px}.answer-capsule{border-left:3px solid var(--color-ink);background:0 0;max-width:640px;margin:1.5rem 0;padding:1rem 1.25rem}.answer-capsule>:first-child{margin-top:0}.answer-capsule>:last-child{margin-bottom:0}main{max-width:100%;margin:0 auto}@media(max-width:860px){.hero{padding:40px 0 32px}.hero__row{grid-template-columns:1fr;gap:32px}.hero__hook{letter-spacing:-1.5px;min-height:0;font-size:2.25rem}.method-hero{grid-template-columns:1fr;gap:32px;padding:40px 0 32px}.site-header__inner{flex-wrap:wrap;gap:12px;height:auto;padding:12px 20px}.site-header__cta{margin-left:auto}.home{padding:0 20px}.products__strip,.audience__grid{grid-template-columns:1fr}.site-footer__primary{padding:2rem 20px 1.5rem}.site-footer__strip{gap:12px;padding:12px 20px;font-size:10px}.site-footer__cities{display:none}.prod__name{font-size:28px}}@media(max-width:520px){.hero__hook{letter-spacing:-1px;font-size:1.875rem}.hero__ctas{flex-direction:column;gap:8px}.cta-primary,.cta-secondary{text-align:center;width:100%}.site-header__nav{order:10;width:100%}.site-header__nav ul{flex-wrap:wrap;gap:12px}}body.theme-dark{--color-paper:#0f1114;--color-ink:#e8e4d8;--color-ink-muted:#e8e4d88c;--color-ink-soft:#e8e4d8d1;--color-signal:#e4fc00;--color-optimize-green:#e4fc00;--color-dominate:#c23838;--border-hairline:1px solid #2a2d33;--border-solid:2px solid #2a2d33;--border-heavy:3px solid #2a2d33;color:#e8e4d8;background:#0f1114}html:has(body.theme-dark){color:#e8e4d8;background:#0f1114}body.theme-dark .sm-row,body.theme-dark .aud-card,body.theme-dark .prod,body.theme-dark .principles__list li{background:#151a20;border-color:#2a2d33}body.theme-dark .cta-secondary{border-color:#2a2d33}body.theme-dark .site-header{background:#0a0c0e;border-bottom-color:#1a1d22}body.theme-dark .site-footer{background:#0f1114;border-top-color:#2a2d33}body.theme-dark .site-footer__strip{background:#0a0c0e}body.theme-dark .audience,body.theme-dark .products,body.theme-dark .principles,body.theme-dark .answer-capsule-wrap{border-top-color:#2a2d33}body.theme-dark .prod__arrow{border-top-color:#e8e4d82e}body.theme-dark .prod--dominate .prod__arrow{color:var(--color-dominate);border-top-color:var(--color-dominate)}body.theme-dark .aud-card:hover{background:var(--color-signal);color:#0f1114}body.theme-dark .aud-card:hover .ui-label{color:#0f1114;opacity:.9}body.theme-dark .aud-card--signal:hover{background:var(--color-signal);color:#0f1114}body.theme-dark .prod--optimize .prod__strip{background:var(--color-signal)}body.theme-dark .prod--diagnose .prod__strip{background:var(--color-ink)}body.theme-indigo{--color-signal:#2c3a7a;--color-optimize-green:#2c3a7a}body.theme-indigo .site-header__cta,body.theme-indigo .ui-mark.hero__hook-mark{color:#f0e8d0;background:#2c3a7a}body.theme-indigo .prod--optimize .prod__strip{background:#2c3a7a}body.theme-indigo .aud-card--signal:hover{color:#f0e8d0;background:#2c3a7a}body.theme-indigo .aud-card--signal:hover .ui-label{color:#f0e8d0}body.theme-indigo .site-footer__lang a{color:#2c3a7a}@property --tw-rotate-x{syntax:"*";inherits:false}@property --tw-rotate-y{syntax:"*";inherits:false}@property --tw-rotate-z{syntax:"*";inherits:false}@property --tw-skew-x{syntax:"*";inherits:false}@property --tw-skew-y{syntax:"*";inherits:false}@property --tw-border-style{syntax:"*";inherits:false;initial-value:solid}@property --tw-leading{syntax:"*";inherits:false}@property --tw-font-weight{syntax:"*";inherits:false}@property --tw-tracking{syntax:"*";inherits:false}@property --tw-outline-style{syntax:"*";inherits:false;initial-value:solid}.mobile-nav-controls[data-astro-cid-k5z7lb4y]{display:none;align-items:center;gap:12px}@media(max-width:767px){.mobile-nav-controls[data-astro-cid-k5z7lb4y]{display:flex}}.mn-book[data-astro-cid-k5z7lb4y]{background:var(--color-signal);color:var(--color-ink);padding:4px 8px;font-family:var(--font-mono);font-size:10px;letter-spacing:2px;text-transform:uppercase;font-weight:600;text-decoration:none;transition:opacity .15s ease}.mn-book[data-astro-cid-k5z7lb4y]:hover,.mn-book[data-astro-cid-k5z7lb4y]:focus-visible{opacity:.88}.mn-book[data-astro-cid-k5z7lb4y]:focus-visible{outline:2px solid var(--color-paper);outline-offset:2px}.mn-toggle[data-astro-cid-k5z7lb4y]{width:44px;height:44px;display:flex;flex-direction:column;justify-content:center;align-items:center;gap:6px;background:transparent;border:none;cursor:pointer;padding:0}.mn-toggle[data-astro-cid-k5z7lb4y]:focus-visible{outline:2px solid var(--color-signal);outline-offset:2px}.mn-toggle[data-astro-cid-k5z7lb4y] span[data-astro-cid-k5z7lb4y]{display:block;width:24px;height:2px;background:var(--color-paper)}.mobile-menu[data-astro-cid-k5z7lb4y]{position:fixed;inset:0;background:var(--color-ink);color:var(--color-paper);z-index:100;display:flex;flex-direction:column}.mobile-menu[data-astro-cid-k5z7lb4y][hidden]{display:none}.mm-header[data-astro-cid-k5z7lb4y]{display:flex;justify-content:space-between;align-items:center;height:44px;padding:0 20px;border-bottom:3px solid var(--color-ink)}.mm-brand[data-astro-cid-k5z7lb4y]{font-family:var(--font-mono);font-size:11px;letter-spacing:2px;text-transform:uppercase;font-weight:600;color:var(--color-paper);text-decoration:none}.mm-brand[data-astro-cid-k5z7lb4y]:focus-visible{outline:2px solid var(--color-signal);outline-offset:2px}.mm-close[data-astro-cid-k5z7lb4y]{width:44px;height:44px;display:flex;justify-content:center;align-items:center;background:transparent;border:none;color:var(--color-paper);font-size:24px;line-height:1;cursor:pointer}.mm-close[data-astro-cid-k5z7lb4y]:hover,.mm-close[data-astro-cid-k5z7lb4y]:focus-visible{color:var(--color-signal)}.mm-close[data-astro-cid-k5z7lb4y]:focus-visible{outline:2px solid var(--color-signal);outline-offset:2px}.mm-nav[data-astro-cid-k5z7lb4y]{flex:1;display:flex;justify-content:center;align-items:center}.mm-nav[data-astro-cid-k5z7lb4y] ul[data-astro-cid-k5z7lb4y]{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:28px;align-items:center}.mm-nav[data-astro-cid-k5z7lb4y] a[data-astro-cid-k5z7lb4y]{display:inline-block;padding:8px 16px;font-family:var(--font-display);font-weight:500;font-size:28px;letter-spacing:-1.5px;text-transform:uppercase;color:var(--color-paper);text-decoration:none;transition:color .15s ease}.mm-nav[data-astro-cid-k5z7lb4y] a[data-astro-cid-k5z7lb4y]:hover,.mm-nav[data-astro-cid-k5z7lb4y] a[data-astro-cid-k5z7lb4y]:focus-visible{color:var(--color-signal)}.mm-nav[data-astro-cid-k5z7lb4y] a[data-astro-cid-k5z7lb4y]:focus-visible{outline:2px solid var(--color-signal);outline-offset:2px}.mm-footer[data-astro-cid-k5z7lb4y]{padding:24px;border-top:3px solid rgba(10,10,10,.3)}.mm-book[data-astro-cid-k5z7lb4y]{display:block;width:100%;text-align:center;background:var(--color-signal);color:var(--color-ink);padding:14px;font-family:var(--font-mono);font-size:14px;letter-spacing:2px;text-transform:uppercase;font-weight:600;text-decoration:none;transition:background .15s ease}.mm-book[data-astro-cid-k5z7lb4y]:hover,.mm-book[data-astro-cid-k5z7lb4y]:focus-visible{background:var(--color-paper)}.mm-book[data-astro-cid-k5z7lb4y]:focus-visible{outline:2px solid var(--color-paper);outline-offset:2px}.skip-link[data-astro-cid-37fxchfa]{position:absolute;left:-9999px;top:0;padding:.5rem 1rem;background:var(--color-diagnose);color:var(--color-bg);z-index:200;text-decoration:none}.skip-link[data-astro-cid-37fxchfa]:focus-visible{left:1rem;top:1rem}main[data-astro-cid-37fxchfa]{max-width:1200px;margin:0 auto;padding:2rem 1.5rem}main[data-astro-cid-37fxchfa]:focus-visible{outline:none}